Articles
9 Ways to Wear Neon Eye Makeup
Natural shimmers and subtle looks are timeless, but one of the biggest makeup trends for 2019 without a doubt is neon eyes. Whether it’s a zip of eyeliner under your...
Evolution of Japanese Fude: From Calligraphy to Makeup Brushes
Set amongst the mountains of Hiroshima Prefecture, the little city of Kumano is known to produce the best quality calligraphy and makeup brushes in the world. The town produces over 80%...
How to Wash & Take Care of Your Makeup Brushes
Longevity is a testament to the craftsmanship of a product, and Japanese Kumanofude brushes are made to last. With a few tips on how to take care of the brushes you've invested in, you can...
What makes Japanese Fude Brushes so special?
Discover the Fude difference. Flawless makeup is achievable every time with Japan’s Kumano makeup brushes. Smooth bases, highlights that pop, smouldering eyeshadows, striking contours - and applications that last. Nestled...
Meet the Maker: Mizuho
“We make brushes that bring richness and color to the hearts and lives of people around the world.” Mizuho brushes are informed by a history of calligraphy brush-making in...
Meet the Maker: Koyudo
Koyudo, one of the leading companies for the production of high-quality Japanese makeup brushes, says that staying adaptability - while staying true to their roots - is the key to...
Meet the Maker: Chikuhodo
There is a principle that runs through the minds, hearts and hands of the fudeshi (brush makers) at Chikuhodo, one of Japan’s most prestigious makeup brush companies – “Hitori hitori...
How to Create Your Own Geisha and Maiko Makeup
Geisha “芸者” also known as Geiko “芸妓”, while often misunderstood, embody a very traditional side of Japanese culture. Here’s 3 quick facts you may or may not know about geisha:. Geisha...