It's Chocolate season!

Get a FREE Koyudo brush set and bag of Premium Japanese Matcha chocolate with orders of 60,000 or more!

It's Chocolate Season!

Get a FREE bag of Premium Japanese Matcha chocolate with orders of 25,000 yen or more!

new brand

Hakuhodo Brushes

Now available. Discover the hype

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limited release

Wajima Nuri x Kumano Fude

A piece to be cherished for a lifetime

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popular collection

Koyudo Kakishibu series

Bristles finished with traditional Japanese persimmion dye

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available now

Chikuhodo Ren Series

Tradition meets innovation

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a customer favorite

Chikuhodo FO Series
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Japanese artisan-made makeup brushes

Fude Beauty offers access to the world's most exclusive and beautiful makeup brushes, handcrafted in Japan. We know brushes are an important part of a makeup and self-care routine, which is why we’ve selected a range of exquisite, professional-quality makeup brushes from 14 different workshops.

Our Brands

OUR BRANDS

Discover the Perfect Brand for Your Style.

CHIKUHODO
KOYUDO
BISYODO
HAKUHODO
EIHODO
TANSEIDO
TAKEDA
CHIKUHODO
KOYUDO
BISYODO
HAKUHODO
EIHODO
TANSEIDO
TAKEDA
NAKAMURA SEISAKUSHO
TAUHAUS
KOYOMO
HAKUICHI KINKA
KYUREIDO
MIZUHO
HOUKODO
NAKAMURA SEISAKUSHO
TAUHAUS
KOYOMO
HAKUICHI KINKA
KYUREIDO
MIZUHO
HOUKODO

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Essentials

Makeup Essentials

Find the perfect brush by Makeup Category

Liquid Foundation Brushes powder makeup brushes Koyomo Pearl Pink Nadeshiko Flat Eyeshadow Brush - Fude Beauty, Japanese Makeup Brushes lip brushes
Liquid Foundation BrushesPowder BrushesCheek brushesEye brushesLip brushes

POPULAR & NEW

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Chikuhodo Z-11 Blending Brush, Z Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo Z-11 Blending Brush, Z Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo Z-11 Blending Brush, Z Series ¥4,000
Chikuhodo FO-5 Eyeshadow, FO Series Chikuhodo FO-5 Eyeshadow, FO Series Chikuhodo FO-5 Eyeshadow, FO Series Chikuhodo FO-5 Eyeshadow, FO Series
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Chikuhodo
Chikuhodo FO-5 Eyeshadow, FO Series ¥3,600
Chikuhodo FO-4 Cheek/ Highlight, FO Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo FO-4 Cheek/ Highlight, FO Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo FO-4 Cheek/ Highlight, FO Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo FO-4 Cheek/ Highlight, FO Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo FO-4 Cheek/ Highlight, FO Series ¥11,000
Chikuhodo FO-1 Powder, FO Series Chikuhodo FO-1 Powder, FO Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo FO-1 Powder, FO Series ¥13,500
Chikuhodo FO-7 Eyeshadow, FO Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo FO-7 Eyeshadow, FO Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo FO-7 Eyeshadow, FO Series ¥3,400
Chikuhodo FO-2 Foundation Brush, FO Series Chikuhodo FO-2 Foundation Brush, FO Series Chikuhodo FO-2 Foundation Brush, FO Series Chikuhodo FO-2 Foundation Brush, FO Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo FO-2 Foundation Brush, FO Series ¥11,500
Chikuhodo FO-3 Cheek, FO Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo FO-3 Cheek, FO Series ¥11,000
Chikuhodo Z-5 Eyeshadow Brush, Z Series - Fude Beauty, Japanese Makeup Brushes Chikuhodo Z-5 Eyeshadow Brush, Z Series Chikuhodo Z-5 Eyeshadow Brush, Z Series - Fude Beauty, Japanese Makeup Brushes
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Chikuhodo
Chikuhodo Z-5 Eyeshadow Brush, Z Series ¥5,000
Hakuhodo Spring Mini Vermilion Scroll Set Hakuhodo Spring Mini Vermilion Scroll Set
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Hakuhodo
Hakuhodo Spring Mini Vermilion Scroll Set ¥33,670
Chikuhodo Homare “Kazan” series KZ-8 Chikuhodo Homare “Kazan” series KZ-8
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Chikuhodo
Chikuhodo Homare “Kazan” series KZ-8 ¥8,000
Chikuhodo Homare “Kazan” series KZ-7 Chikuhodo Homare “Kazan” series KZ-7
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Chikuhodo
Chikuhodo Homare “Kazan” series KZ-7 ¥8,000
Chikuhodo Homare “Kazan” series KZ-6 Chikuhodo Homare “Kazan” series KZ-6
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Chikuhodo
Chikuhodo Homare “Kazan” series KZ-6 ¥10,000
Chikuhodo Homare “Kazan” series KZ-5 Chikuhodo Homare “Kazan” series KZ-5
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Chikuhodo
Chikuhodo Homare “Kazan” series KZ-5 ¥10,000
Chikuhodo Homare “Kazan” series KZ-4 Chikuhodo Homare “Kazan” series KZ-4
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Chikuhodo
Chikuhodo Homare “Kazan” series KZ-4 ¥22,000
Chikuhodo Homare series “Kazan” KZ-3 Chikuhodo Homare series “Kazan” KZ-3
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Chikuhodo
Chikuhodo Homare series “Kazan” KZ-3 ¥24,000
Chikuhodo Homare series “Kazan” KZ-2 Chikuhodo Homare series “Kazan” KZ-2
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Chikuhodo
Chikuhodo Homare series “Kazan” KZ-2 ¥30,000

Articles

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Chocolate Season Campaign 2026!
Chocolate Season Campaign 2026!

This month, all orders over 25,000 yen will receive a FREE bag of Premium Japanese Match Chocolate with their order from our partner, Oyatsu Mart! Orders of 60,000 or more...

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Meet the Maker - Hakuichi
Meet the Maker - Hakuichi

An Introduction to Hakuichi — The Art of Kanazawa Gold Leaf In the historic city of Kanazawa, where tradition and refinement quietly shape daily life, Hakuichi stands as one of...

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Meet the Maker - Takeda Brush
Meet the Maker - Takeda Brush

An Introduction to Takeda Brush — A Legacy of Kumano Craftsmanship In the world of Japanese makeup brushes, few names carry the quiet confidence and depth of tradition found in...

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