This cheek brush is nothing short of lusciously luxe silver fox perfection! I own other high end brushes, but none of them can hold a candle to the softness, ease of picking up and blending product, and craftsmanship. What I am most impressed by is the customer service. I have yet to experience the high level of service I received from ANY company, not to mention during this current global situation. All communications were replied to promptly and kindly. Their sincerity shined through and the extent to which they assisted me went above and beyond what I could have ever imagined. 5+++ stars!