About Fude Beauty

Fude Beauty, operated by AJJ Inc, is a small and dedicated team located in Kamakura City, Japan.

We're passionate about Japanese makeup brushes, and over the years have developed close relationships with many artisans of the Kumano region in Japan. We want to supply the world with beautiful, high-quality makeup brushes, as well as support these traditional Japanese craftspeople and their industry. 

We know brushes can be a big investment and are important to everyday use, which is why we’ve selected a range of exquisite, professional-quality makeup brushes from two of the world’s most respected producers - Chikuhodo, Koyudo and Mizuho.

We've visited the workshops, observed the processes and skills, and heard the stories of the artisans we represent. View the A-Janaika Japan YouTube to see the stories of Chikuhodo and Koyudo.

Read customer reviews about their Fude Beauty shopping experience.