Fude Beauty, is a small and dedicated team based in Kamakura and Tokyo, Japan. We're passionate about Japanese makeup brushes, and over the years have developed close relationships with many artisans of the Kumano region in Japan. We want to supply the world with beautiful, high-quality makeup brushes, as well as support these traditional Japanese craftspeople and their industry. 

We know brushes can be a big investment and are important to everyday use, which is why we’ve selected a range of exquisite, professional-quality makeup brushes from two of the world’s most respected producers: Chikuhodo, Koyudo, Mizuho, Nakamura Seisakusho and Tanseido.

We've visited the workshops, observed the processes and skills, and heard the stories of the artisans we represent. 

The Fude Beauty checklist: