Comparing Cheek Brushes (Above/Below $50) with Alicia Archer, aka Kinkysweat

Looking for a new cheek brush? Curious about synthetic-bristled brushes? Keen to try a brush that doesn't break the bank? In her new video, Alicia Archer (aka Kinkysweat / @kinkysweat) answers all these...

Read more
Comparing Chikuhodo Powder Brushes with Alicia Archer, aka Kinkysweat

We've had a lot of questions about Chikuhodo's powder brushes. We've left it with Alicia Archer (aka Kinkysweat) to use her vast knowledge and passion for fude brushes to help...

Read more
Shop the Most Popular Brushes of 2019

The roundup of our customer's 25 favorite brushes in 2019. 

Read more
Christmas Gift Guide 2019 – Give the Gift of Makeup Brush Joy!

We've put together a list of some of the recent-releases and most popular items from this year, to make your Christmas shopping easier.    1. Chikuhodo Z Series, Z-1 Powder Brush,...

Read more
Chikuhodo Z-Series: Luxurious Japanese Makeup Brushes

Soft, elegant brushes perfect for those with sensitive skin, or simply seek a touch of luxury in their makeup kit.

Read more
Evolution of Japanese Fude: From Calligraphy to Makeup Brushes

Set amongst the mountains of Hiroshima Prefecture, the little city of Kumano is known to produce the best quality calligraphy and makeup brushes in the world. The town produces over 80%...

Read more
How to Wash & Take Care of Your Makeup Brushes

Longevity is a testament to the craftsmanship of a product, and Japanese Kumanofude brushes are made to last. With a few tips on how to take care of the brushes you've invested in, you can...

Read more
Meet the Maker: Mizuho

“We make brushes that bring richness and color to the hearts and lives of people around the world.”       Mizuho brushes are informed by a history of calligraphy brush-making in...

Read more