Aki 秋 (autumn) is an iconic and beloved season in Japan, when the summer heat subsides, flowers like kiku (chrysanthemums) and kikyo (balloon flowers) bloom, and leaves start to turn from green to a fiery spectrum. Aki is also regarded as being the most delicious time of year, with a famous phrase being 'shokuyoku no aki' (autumn of appetites)!

To celebrate this welcome change of seasons, we're offering five coupon Rewards:

Claim your coupon/s from 18th October to midnight 22nd October.

This include four unique Rewards*, available to be claimed for 0 Points:

¥800 OFF
¥1,200 OFF
¥2,200 OFF
¥3,500 OFF
¥5,500 OFF

*Terms & Conditions apply, see below

How it works

Rewards are available for all Fude Beauty Loyalty Program Members.
If you're not already a member, you can sign up now for instant access and benefits.

To Claim your Reward/s:

Navigate to 'Rewards' from the bottom right side of your screen, from your account dashboard under 'Rewards' or from this link. Select 'Ways to Redeem' → Choose 'Show' for the Summer Coupon of your choice → 'Redeem' → 'Apply' to automatically apply the discount to your order.

Terms & Conditions

1. The Autumn Coupon Matsuri campaign runs from 00:01 18th October 2024 to 23:59 22nd October 2024 (JST).

2. There is no limit to the number of Rewards that can be redeemed and used.

3. Discounts cannot be combined with other discounts or any other offers.

4. Rewards cannot be applied retrospectively on past purchases, either outside campaign dates or during the campaign dates.

5. Minimum order values are (excluding shipping):
¥800 Reward is valid for all purchases of ¥10,000+
¥1,200 Reward is valid for all purchases of ¥15,000+
¥2,200 Reward is valid for all purchases of ¥25,000+
¥3,500 Reward is valid for all purchases of ¥40,000+
¥5,500 Reward is valid for all purchases of ¥60,000+   

6. Separate orders by the same customer using different discounts cannot be combined.

7. Regular Loyalty Program rules still apply unless stated otherwise. Please see our FAQs page for more details.

8. Autumn campaign coupons expire after 1 month.