How much shedding is normal for makeup brushes?

We sometimes get asked about brush shedding. While it can be alarming to see a few strands come loose from your precious Fude brushes, most of the time this is entirely...

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What is Saibikoho Goat Hair?

Within the 15-or-so varieties of goat hair brushes, there is a spectrum of quality. At the top end, it’s saibikoho. That’s right, saibikoho. Although the premium fiber is commonly thought...

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Guide to Koyudo Makeup Brushes

Koyudo is one of the largest manufacturers of Kumano-fude, makeup brushes from the prestigious brush-making region of Kumano in Hiroshima, Japan.  The distinguishing feature of Kumano brushes is the gentle tip of...

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What makes Japanese Fude Brushes so special?

Discover the Fude difference. Flawless makeup is achievable every time with Japan’s Kumano makeup brushes. Smooth bases, highlights that pop, smouldering eyeshadows, striking contours - and applications that last.  Nestled...

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Guide to Bristle Shapes (Round, Flat, Angled Makeup Brushes & More)

With so many shapes and sizes, it can be hard to know what brush is best for what purpose. Knowing the brush shape and how can it be used plays...

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