Why Japanese makeup brushes?

The craft evolved from the traditional craft of calligraphy brush making – holding a Fude makeup brush you hold centuries of craftsmanship. 

The brushes are entirely handmade, including the sorting of bristles to ensure only the finest quality are selected to hand-bundling the bristles into various shapes. Bristles are left uncut to take advantage of the natural fine tips – this is what gives them the difference in softness, product pick-up and smooth application.

The materials use in Japanese makeup brushes are of the highest-quality, such as cherry wood handles, the finest natural bristles, innovative synthetic fibers (to mimic natural), wooden handles, and traditional decorative techniques.