“We make brushes that bring richness and color to the hearts and lives of people around the world.” 


Mizuho brushes are informed by a history of calligraphy brush-making in the Kumano region of Japan, a skill that dates back 1,300 years. Their ongoing pursuit of craftsmanship is founded in using age-old techniques combined with the continuous development of makeup brushes of outstanding quality.

Each of their brushes is handmade and subject to strict quality control at all stages, from hair selection and sorting, to the removal of misaligned hairs, peak formation, setting and inserting of hair, and handle mounting and inspection.

Mizuho’s name draws on a respected word in Japan meaning “fresh ears of rice”. A brush’s bristles are the most vital part of the makeup brushes made in Kumano, similar to a “fresh ear of rice”. This is the respect that all employees uphold.

Mizuho has a proud history of 180 years of traditional Kumano brush making.