discover the difference
japanese makeup brushes
When you hold a Japanese makeup brush, you can feel the centuries of craftsmanship, passion, and respect that has gone into making it. Japanese makeup brushes (known as ‘Fude’) are informed by a history of calligraphy brush-making, a skill that dates back 1,300 years. Each of brushes is handmade and subject to strict quality control at all stages, resulting in elegant brushes that you can rely on to perform.
As well as the appeal of quality and Japanese culture, the brushes are crafted in a way that enables all users – whether a makeup artist or a home enthusiast – to achieve flawless, professional-level makeup easily. Seamless bases, natural contours, highlights that pop, smooth graduations of eyeshadow, and airbrushed-looking finishes.
Janelle Okwodu, Vogue
"The very best makeup brushes come directly from Japan, where there is a rich history of brush making—there, artisanal brushes are called fude. Originally stemming from calligraphy, the handmade brushes produced in places like Kumano in Hiroshima prefecture are exquisitely crafted art pieces."
feel the difference
What makes Japanese makeup brushes special?
Centuries of history. The craft evolved from the traditional craft of calligraphy-brush making.
Entirely handmade. From selecting bristles of only the finest quality, to hand-bundling the bristles into finished shapes.
Bristles are left uncut, not cut by machines. Uncut bristles take advantage of natural fine tips, which is what makes the difference in softness, product pick-up and smooth application.
High-quality materials. This includes the finest natural bristles, innovative synthetic fibers, wooden handles, and traditional finishing techniques like lacquerware.