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fude beauty loyalty program
Our tiers are named after an ancient Japanese ranking system called shochikubai, comprising 梅 ume (plum), 竹 take (bamboo) and 松 matsu (pine). These symbols of shochikubai are associated with auspiciousness, congratulations, and joy. We’ve added to this is 土 tsuchi, which means earth or ground, to represent the foundation of your journey with Fude Beauty.