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Meet the Maker: Kyureido

Meet the Maker: Kyureido

Kyureido is one of the longest-established and most respected brush-makers in Kumano, Japan. As well as their revered makeup brushes, the company also produces calligraphy brushes and painting brushes in the traditional ‘Kumano’ way. 

Kumano is a region in Hiroshima prefecture famous for its fude brush craft. Kumano brushes' signature features include uncut bristles, handmade production, and using the finest quality materials – and it's these enduring distinctions that make the brushes so highly coveted worldwide.

The skilled artisans at Kyuredio hand-sort the fibres to discern quality, and use precise bristle-mixing techniques to ensure consistency in their products; tips are left uncut and shaped using molds, in the traditional way. Uncut bristles allow for more pick up with makeup products, smooth and even application, and a soft and gentle touch on the skin. Brushes at Kyureido are designed and crafted with customers' use, satisfaction, and trust in mind. 

Gousetu Minato, a traditional Kumano brush craftsman, has carried on the craft at Kyureido since around 1965, and is still involved in the production of Kyureido's calligraphy brushes. In 2011, he received the Traditional Craft Industry Merit Award from the Ministry of Economy, Trade and Industry.

Employee happiness is also a pillar of Kyureido, and this sense of respect and harmony is reflected in their attention to detail and care in creating brushes.

“When you use a Kyureido makeup brush, you will be surprised by its soft and delicate touch.” (Kyureido website)


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Image by Kyureido

Image by Kyuredio 

Image by Kyureido


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