If Chikuhodo has been on your wish list, this is the moment to stop scrolling and start shopping. Starting in July, Chikuhodo will be increasing prices across their entire collection — every series, every brush. Once the new pricing takes effect, today's prices are gone for good.
To make this last chance even sweeter, we're adding a gift on top of it: any order of ¥30,000 or more in Chikuhodo products will receive a free bonus Chikuhodo brush — a beautifully made, diagonally-cut cheek and highlighter brush, on us.
Why the Price Increase?
Chikuhodo brushes are handmade in Kumano, Japan, by artisans trained in techniques passed down for generations — the same craft tradition behind Japan's finest calligraphy brushes. Rising material and production costs (especially for the premium natural hair Chikuhodo is known for) mean an adjustment was inevitable. The good news: nothing about the quality, the craftsmanship, or the artistry is changing. Only the price tag is.
That makes right now the smartest time to invest in the Chikuhodo pieces you've been eyeing — whether that's finally completing your Passion Series collection, picking up a coveted Z Series cheek brush, or starting your fude journey with a true grail brush.
The Free Gift: A Goat Hair Cheek & Highlighter Brush
Every order of ¥30,000+ in Chikuhodo products during the campaign comes with a complimentary bonus brush, no code needed — it's simply added to qualifying orders.
This gift is a compact, diagonally-shaped cheek and highlighter brush, sized similarly to the beloved PS-11, making it just as easy to tuck into a makeup bag or travel pouch as it is to reach for daily. The slanted cut is designed to hug the contour of the cheekbone, so color lands exactly where you place it — no stray fallout, no guesswork.
What makes this brush special is its coarse goat hair bristle. Goat hair has long been the gold standard for cheek and powder application in Japanese fude brush-making, and the coarser grade used here is prized for a reason:
- Generous product pick-up — the texture of coarse goat hair holds more pigment per swipe, so blush, bronzer, and highlighter glide on with rich, buildable color in fewer strokes.
- A soft, natural finish — despite the "coarse" classification, the uncut, bundled tips (a hallmark of true Kumano fude craftsmanship) keep the brush gentle and comfortable against skin.
- Durability you can feel — coarser goat hair holds its shape beautifully over years of daily use, making this a brush you'll genuinely reach for long after the campaign ends.
- Effortless blending — the diagonal shape combined with the bristle's natural give means color melts into skin rather than sitting on top of it, for that lit-from-within Chikuhodo finish fans love.
In short: it's not a throwaway gift-with-purchase. It's a brush worthy of a permanent place in your collection.
How to Take Advantage
- Shop the full Chikuhodo collection before prices increase in July.
- Spend ¥30,000 or more on Chikuhodo products in a single order.
- Your free goat hair cheek & highlighter brush is added automatically — no code required.
Once July arrives, current pricing disappears and this bonus brush offer ends along with it. If there's a Chikuhodo piece — or several — you've been waiting to add to your collection, this is the window to do it.
Free gift applies automatically to qualifying Chikuhodo orders of ¥30,000+ while the promotion is active. One bonus brush per qualifying order, while supplies last.