Houkodou celebrated its 120th anniversary in 2020, making the company one of the oldest Fude producers in Japan. Located in Kumano, Japan’s premier region for Fude brushes, Houkodou is also one of the country’s most respected Fude makers. Their primary series are Sora, Pearl White, Moe, Nagi and BZ Foundation brushes. But that's enough from us, we contacted Alicia Archer (aka Kinkysweat) to intro and to do a little demo with a range of Houkodou's brushes from different series. As always, you can expect an informative and entertaining video! Be sure to check out the video, and shop with Alicia's affiliate link to support her awesome work! Read more about Houkodou // Shop Houkodou brushes Thank you, Alicia!!