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Fude Love Stories: Customers share their Fude journeys

For Valentine's Day in February 2021, we asked our customers and followers what they love about Japanese makeup brushes. Here are some of their answers:   They are so much more than a...

For Valentine's Day in February 2021, we asked our customers and followers what they love about Japanese makeup brushes. Here are some of their answers:  

They are so much more than a brush. They're history in your hands. The culmination of generations of artisan work that produced the perfect tool.

Anon, Mexico 


The elegance, craftsmanship, tradition, beauty and pride of Fude in each of the brushes are appreciated each time I use my brushes.

Anon, USA


I love fude because using brushes like these is part of my self-care. I find the process of applying makeup and even caring for my brushes incredibly relaxing and almost ritualistic and meditative. It's my me time, allowing me to focus on the process of makeup application or brush care while rediscovering products that I love, and appreciating the careful workmanship that goes into each brush.

Joey, United States


I love how luxurious and beautiful they are. They are truly a work of art that are functional. They apply makeup in a natural and flawless way with a specific hair type for each function. Each time I use a Japanese Fude brush I feel special and like I am applying makeup with a soft work of art. They are so soft and unique. I know that each brush has a process of hard work , thoughtfulness and love into it.

Anon, USA


LOVE the craftsmanship that goes into these fude brushes. The designs are usually so beautiful. Also the way they feel on the skin is mesmerizing. Overall, fude brushes make my makeup process so luxurious and such an experience!

Kathy, USA


I have always appreciated how a great paint brush with quality bristles applies color to a canvas. That appreciation merely shifted to makeup as I got older, and fude brushes are simply the ultimate incarnation! Plus they just feel sooooo nice!!!

Kristine, United States


I love that the handle is almost as important as the bristles. When you use a brush it should be a working tool that helps you achieve the goal. But to hold something beautiful in your hand, get to look at it, and as use it makes these art objects as well. I love displaying my brushes just a much as using them.



I love how soft the bristles are. I have dry, sensitive skin. The Fude brushes I have never irritate me.

Sheila Dunbar, USA


I appreciate all the work that goes into making one brush. I love how beautiful they are outside but also the craftsmanship behind it makes it even more special



I dreamed of trying the Chikuhodo S-FO Silver Fox brushes and could not find them in the states. Searching the internet, I stumbled upon Fude. My husband gifted me the set. I was shocked & delighted. These brushes have the perfect hold, size and weight for me. They pick up the perfect amount of product, fit the contours of my face, and are a joy to use. Gentle on my sensitive skin. Fude has fast shipping & I never worry about the product arriving. My husband has surprised me a few times & feels confident ordering from here. The selection is great & often when I am searching for a particular brush, Fude has it. Thank you Someday, I hope to be able to indulge to a brush festival in Japan.

Amy, USA


I love the entire experience of using fude! The brushes are not only beautiful, but superior quality. It's such a treat to use them each morning when applying my makeup for the day. A wonderful form of self care and love. I love knowing how much care and craftsmanship went into each and every brush.

Sofia P, USA


I think japanese brushes are the best brushes.

Anon, Israel 


Japanese brushes are very high quality with natural bristles 

Semion, Israel 



Tal, Israel 


I love knowing that it took many skilled artisans to create a single brush, and this story is evident in the quality and performance of each brush. My fude never fail to give a smooth finish without tugging or irritating my skin, I love them all!



I like how it feels on my skin! Not only that, it does not irritate my skin like those cheap brushes that I used to buy :)

Anon, Australia 


I absolutely love Fude, I love they are hand bundled by artisans, that transitional techniques are passed down through generations. I love the experience of applying my makeup with these superbly constructed brushes, it gives me a sense of ritual when I use them. I love handling them even when I’m not applying cosmetics, just to touch them and run my fingers through the hair is a sensory delight.

Siobhan, New Zealand @mizsiobhan 


Their beauty. Their history. Their luxurious feel. My fude brush collection makes me feel so happy. ♥️ 



I love fude for so many different reasons! The feel of them against my skin, the amount of time and effort the artisans put into making each and every one by hand, they just scream luxury and I love it 

Sonya, USA


I love Fude for its beauty, SOFTNESS, craftsmanship and artisan of it all!!!

Anon, United States 


I have sensitive mature eyes, I had problems using regular brushes. Synthetic brushes didn’t pickup enough pigment and machine cut natural brushes are extremely painful. Fude brushes give me saturated color, beautiful blending and absolutely no irritation. Fude brushes don’t pull, drag or stick. And Fude foundation brushes leaves just the right amount of foundation on my skin because they absorb some of the product.. They are so well constructed. With proper care, they have lasted me for years! 

S. King, USA 


I feel more exquisite and beautiful when using my Chikuhodo Kazan Homare brushes. This series is heavenly and luxurious; applying my makeup feels like I am painting my face with silk, which reminds me of my childhood, when I would watch my grandmother as she “put her face on” as she would say. Her makeup routine seemed so glamorous. I have vivid memories of her powdering her face with a soft fluffy round brush and gliding classic red lipstick across her lips with a long thin lip brush. Even though she is no longer with me, I am reminded of her everyday when I use my Fude brushes! 

Anon, USA 


How I love Japanese Fude brushes..let me count the ways..from their softness, beautiful craftsmanship and wonderful application of make up ..they take make up application from mundane to an experience I wish all could enjoy.

Kimberly, USA  


Honestly, my love extends beyond just brushes. Even as a child, I always loved Japanese history, art, mythology, etc. It just happened to work out that my love of beauty and makeup would coincide with my appreciation of Japanese works and craftsmanship. When using my Fude brushes, I feel as if I'm really creating art with my makeup application. There is a level of tranquility and immense pleasure that is difficult to quantify whenever I pick up a brush and put it to my face. It's like I, myself, am an extension of the artistic process by simply utilizing these wonderfully and meticulously crafted tools; I'm using something beautiful to complement and enhance my own beauty. And I believe it is an understatement to emphasize how powerful such an experience can provide. 

Dana, USA


It makes me feel very pampered when putting my face on in the morning. 


The beautiful craftsmanship and intricate detailing on some of the brushes are breathtaking

Ashleigh, Canada @miss.amt 

Desde muy temprana edad he sentido admiración por la cultura japonesa, y de igual modo , por el mundo del maquillaje y belleza, Con estas brochas se aúnan ambas pasiones, quizá algún pueda tener el privilegio de visitar en persona la fabricación de las mismas, mientras tanto, disfrutaré de estas auténticas obras de arte en mi ciudad natal , España, Agradecida a Fude Beauty por la posibilidad que nos brinda con cada una de sus colecciones de estas magníficas brochas que hacen del maquillaje una experiencia sensorial. Un cordial saludo, Francisca

Francisca G A , Spain


I love that a crafts person made my brushes by hand. That the design of the handle and how it felt in the hand is just as important as making a quality brush that applies makeup beautifully. I am also a painter. So, its especially lovely to know that these crafts people make the best paint brushes in the world as well. 

Petrina, USA 

My love of Fude began once I started my journey with luxury makeup. I have extremely sensitive skin and have always have had issues with synthetic brushes either being too big or too small and typically a shape that didn’t work for me. Once I stumbled upon the YouTube channels of Mel Thompson, Kelsey Briana J and Kinky Sweat I became intrigued by their love of Fude and how the different animal hair types really affect makeup application. My first Fude purchase was the Sonia G Pro Eye set and then I quickly dived into Chikuhodo since I came across their blue squirrel brushes. This was it for me! I finally found what I had been looking for in regards to performance and application! I think Fude is a beautiful art and it allows me to really enjoy the process of applying makeup and artistry.

Stephanie O., USA 


I fell in love with the craftsmanship and designs, each brush is so special and unique in its purpose. Before learning about fude, I mostly used drugstore brand brushes and my looks would never look quite finished. Now I have the tools I love that will last for years and give me the looks I want to achieve.

Judy, USA

The quality and craft of each brush is like a work of art! The precision of the hair fiber bundling, shaping and care taken with preserving the delicate tips of the natural hair brushes creates a makeup application that is seriously next level. You don’t know what you’re missing until you’ve tried a fude brush.

Derrick, USA 


At my most recent Dr. visit I was told to "do something nice for yourself". I had my eye on the brushes for some time now. I did a lot of research and I entertained the thought of purchasing Sonia G brushes but I fell in love the wood used in my brushes, it is warmer. Not being a young woman, I still possess self pride and never had the opportunity to own such beautifully crafted brushes, there was always someone who was in need of something more important, as mothers we always put the needs of others first. I chose the brushes simply because of the sheer beauty, as we age our beauty fades and what remains is hopefully a heart filled with love, with no regrets. The brushes represent a beauty, that is never fading, lovingly crafted with pride. I know I will use and treasure them. Arigatō 

Beverly, USA


My love for Fude brushes began about 6 months ago. It began with Wayne Goss brushes then Sonia G, recently I purchased my first Chikuhodo and Hakuhodo brushes as well. I admire each brush for its craftsmanship and how long it takes it create just one brush at a time. It truly is an experience when I apply my makeup with Fude brushes and makes it so enjoyable. Once you purchase your first Fude brush there’s no going back! 

Krystle, United States


Knowing that each brush was carefully crafted, and that no 2 brushes of the same type will be exactly the same, and knowing that using these brushes keeps alive a tradition tgat runs deep for generations of artisan families, I feel honored to own these beautiful fude, and love how I can feel the craftsmanship each time I hold a brush in my hand and use it. It was love at first swipe <3 

Joan, Singapore


The craftsmanship and the dedication the artisans put into making every brush



I have been, for a time, looking at updating my brush kit with Japanese makeup brushes. It was when I was doing initial researched that I bumped into an article about a brush festival in Kumano, Hiroshima. Reading that article was how my fude journey began. What I love most about Fude is that, it is rooted in culture, tradition, respect for the craft and in the joy of creation. Fude reflects the sentiments of Japanese tradition - beauty and purpose. As a makeup artist, whose purpose is to bring out ones individual beauty, Fude guides me along the way. 

Tor, Philippines, @tortorre


To me, Japanese Fude are more than just mere makeup-tools. Handcrafted and created by artisans, they offer an enormous variety of bristle types, different hair grades, handle designs and functions. Not only does this diversity provide a cultural approximation to Japanese craftsmanship but it also reveals another approach to the rituals of makeup itself. I am just at the beginning of my Fude journey and exited for learn more about this world :) 


Nothing compares to the Japanese Fude makeup brushes! Not only is the craftsmanship exquisite, the bristles feel like silk on the skin. I’ve had some of my brushes for 10 plus years, and they’re still in tip top shape!

Melissa Hernandez, USA, @melissa.hernandez


The airbrushed finish of powder on my face. The sturdiness of the handle, with the wispiness of the hair caressing my face like butterfly kisses.



Fude brushes are by far the most prized in my collection. I have been in the Beauty Industry for nearly 38 years, and I can truly appreciate the significance of well made tools. My most loved cutting shears are also Japanese crafted. Coming from Italian heritage, I know there is nothing quite as beautiful as items that are hand made by skilled artisans and crafters. These gifted individuals use their immense talent and love of their work, to create lovely works of art. My Fude brushes are are not only exquisite to look at, but equally as functional. The brushes are expensive, but if properly taken care of, can last a lifetime. It always gives me pleasure to use them, and for me, they are the true gems in my collection.



The fact that not only am I experiencing incomparable craftsmanship, I am also partaking in an illustrious legacy. Fude makeup brushes allows for a full spectrum of exquisite makeup application, that simply cannot be replicated by other tools.

Alicia Archer, USA, @kinkysweat


I love the artistry of a practical product you use everyday. Every time you reach for a brush, you get to appreciate it. So many nice things in life are reserved for special occasions.

Jessica M, USA, @JBalletre 


Were my make-up ever to turn out badly, I didn't wan't to be able to blame my brushes. As skin care and make-up are ritualistic and sensual for me, I prefer to use nicer products that are also aesthetically appealing. Certainly, Fude brushes meet these requirements.

Julia, United States 


Doing my make up during the dark and gloomy times of the Covid pandemic has brought quite a bit of joy to me. Even if there was nothing positive about certain days, I could still play with colours and have a polished and vibrant reflection of my face in the mirror. The fantastic fude brushes played a bog role in making my daily routine a pleasure and perfecting my techniques. As soon as we come out of lockdown in Germany I will continue to put my best face forward and I am already counting the days!

Carolin, Germany 


The Japanese Fude makeup brushes are everybody's dream . These brushes are so luxurious and they feel divine on the skin. Japanese brushes applied makeup on a skin like a dream. Japanese brushes are part of my everyday makeup routine. I have seen significant change in my makeup application with these brushes. The blend is perfect and seamless. I like my makeup to look diffused and air brush and Oh man ! dare I tell you the blend and seamless application with these brushes are amazing. Now I want to build up chikuhodo brushes. These brushes are true luxury and hand crafted.

Kavita, Canada 


I love how soft the are. The area around my eyes is particularly sensitive and these to not scratch me. The ones that have purchased distribute makeup evenly as well. Of course there is the quality and beauty too. You know as soon as you look at it is not a regular brush. They look and feel special. 

Sharon, USA 


I love that so much attention to detail and care is put into fude, and it is obvious. This is what makes fude brushes a key piece in my self care. The beauty, the softness, the care is pure luxury and sweet a treat for my face!

Anon, Canada 


I love fude because each brush is different. The handmade aspect of fude is magical.



It's a beautiful world of brushes. They feel wonderful to the touch and on the skin. They are beautiful to behold. And they work!

Willa, United 


I love Traditional Japanese hand made brushes for they exceptional quality, beauty and softness. Traditional European method for brush cuts off the end of the hair, and Japanese brushes keep it. This difference is essential in the touch of the brushes, for my sensitive face, as trimmed hair have sharp edges, and it more likely to cause irritation on the skin.  

Di, Australia 


I just love the luxury experience that comes with putting on my makeup when I am using my Japanese fude brushes. Putting on makeup for me is self care time and fude brushes help make that even more pampering.

Vye, Hong Kong 


I started my fascination with Fude with my likeness to anything Made in Japan and dream of someday I can visit the country. The craftmanship, the culture and history that comes with making one Fude enhanced my imagination and gives depth on my growing fascination with it.  

Jessy, USA


I came to learn about Fude from YouTube beauty community about a year ago and took me some time to understand what’s the hype about. I decided to get myself couple of fude to test them out and oh boy I finally understood WHY....the and craftsmanship of each fude is just out of this world and made my make up experience so much more enjoyable.. it’s just amazing.

Chyn, Malaysia, @chynloves 


Buying Fude brushes feels like investing in beautiful works of art steeped in history and culture. It elevates the process of applying makeup from routine tedium to a delightful sensorial ritual.

Kris, Singapore 


I love the construction and attention to detail with Fude brushes. They are extremely soft and feel wonderful against the skin. I also love that there is a respect for the old art of Japanese brush making that remains in the production process.

Simone, USA 


I started with synthetic brushes to put on makeup. As I gained more experience and heard the difference between synthetic and natural hair brushes, I decided to give it a try.. Japanese fude makeup brushes offer good quality and utility, best of all natural haired products which is not available by most makeup brands. After giving it a try, I fell in love with brushes made of goat or squirrel hair.. I also love their smaller size and simple black ferrule/handle design.

Jean, United States 


They look beautiful and work better than other brushes in the market.

Melody, USA


I love that fude brushes are hand made by respected artisans from natural fibers. Nowadays, other “vegan” brushes are derived from an artificial and machine-manufactured industry and are hyped up beyond their true usefulness. You just can’t beat natural hairs made with love and skill by real people, not machines, and they are of superior quality and both performance and aesthetics!

Eda, United States 


The craftsmanship. The detail. The beauty !

Ashleigh, Canada 


I have a sensitive skin and gray squirrel hair is the most high end in the brush that‘s how I wanted to buy brushes from chikuhodo and came across Fude Beauty.

Alexis, USA 


I love Fude brushes because of their incredible softness and the craftsmanship involved in making them. I have very sensitive eyes and eyelids and other brushes often irritate them when I do complex eye looks with multiple shadows. With Fude brushes that irritation is not an issue. The craftsmanship is very clear from the shape of the brushes - I especially love how the larger blending brushes can come with a tapered point to fit in the eye crease and blend shadows perfectly.



I love the handmade quality of Japanese fude brushes. I appreciate the delicate construction of each brush from start to finish that results in a uniqueness for each brush. No two brushes are exactly the same. I am impressed by the legacy and pride of fude makers in their craft. Their attention to detail and dedication to their work, reminds me that I should not take my fude brushes for granted. They have truly made my makeup application a joy and virtually faultless.

Nanette, United Kingdom 


I am a newbie to Fude brushes. I see myself becoming an avid collector! First, they are comfortable in the hand - the handle is big enough that my hand doesn’t cramp while using it. Second, the bristles are are so soft. Third, product application is even.

Vanessa, USA 



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